MAKING YOUR LIFE BEAUTIFUL

The sfimedia branding is congruous with the design team's group identity and in reverence to our first love - nature. We developed the stone logo as a symbol of nature's potency. Being an enthusiastic surfer, Steve Fearn our founder and creative director wanted to use the concept of a smooth sea-sculpted pebble. 

As well as evoking images of timeless beauty, the pebble is a versatile resource, a powerful tool and an object that creates ripples and movement. Even as it lies embedded in the sand with the waves washing over it, it remains charged with an energy, a potential that may be picked up at any moment.